WE’RE TWO MOMS WHO TOGETHER, ARE BASICALLY FOUR MOMS GETTING IT ALL DONE (AND WITH WINE).
Hi! Welcome to Four Moms Swag.
We’re a SMALL BUSINESS created by two moms who, between us, have four jobs — Mom, Working- Mom, Stay-at-home Mom, and Class-Mom — and all we want in return for our multiple roles is just BETTER mom swag. That’s it!
We just wanted to find cute, colorful, and not totally cliche-made-by-clip-art sweatshirts and hoodies to wear over our bra-less tanks as we get the jobs done. We aren’t asking for much, but unfortunately, for moms everywhere, this category seems to be undervalued and impossible to find. It is nearly impossible at best, like your toddler’s other shoe or favorite yellow match box when you are rushing to leave.
So- like most moms, we took it into our OWN hands to make it happen.
MEET THE MOMS
*IN THE PIC.
*ALL OF THE MOMS WHO INSPIRE OUR SLOGANS
*ANNIE’S MIDDLE CHILD CLINGING TO HER FRIEND ELIZA THINKING THAT’S HIS MOM
*A PITCHER OF HOMEMADE SPICY MARGARITAS (A MUST).
Annie — Designer Mom and Brand Guru
Annie is a mom of three, all under six, and HER INCREDIBLE HUSBAND IS THE KING OF DOING LAUNDRY. She has been a working mom since day one, running her own small business as a marketing consultant for over ten years. She recently went to work full-time for a dream client in a dream role in New York City AND NOW ENJOYS THE ‘SPA TRAIN’ COMMUTE.
With her design background (this mama has a BFA degree from The Fashion Institute of Technology) and over fifteen years working with e-commerce and brand development, Four Moms is her fourth child, and she’s very proud. Plus, she loves puns and creative writing, so slogan development has been her own weird form of self-care. She likes to design with Taylor Swift music blasting and a big glass of Sav Blanc.
Fran — Promotions Mom and Creative Enthusiast
Fran is a mom of two boys, but if you ask her, she would include her lovable giant-man-child husband in the crew and say three. Fran is a teacher by day, teaching crazy teenagers the art and importance of knowing a second language, with a focus on Italian, pulling from her family roots and being fluent. When Fran isn’t teaching kids she is volunteering as the Class Mom for her kids, going above and beyond and baking homebaked goodies that would put Martha Stewart to shame and throwing incredible birthday parties (PICTURE LIKE, A custom candy station).
Fran is Annie’s creative number one. She is the person all designs go through first and then with Fran’s enormous network of moms, teachers and local friends (growing up in her fave hometown that she still lives in) Fran knows everyone and everyone loves Fran. So when we started to spread the word about our little ‘side hustle,’ it took off pretty quickly, and thankfully, we are still building that momentum.
Together, Annie and Fran are, in fact, ‘four mothers’ working through the multiple demands of motherhood, sometimes all at once, and they know they are not the only ones.
Four Moms Swag is our way of supporting each other and uniting our tired minds over inside jokes, classic mom puns, husband humor, and general thoughts you know we all have. Consider wearing our swag like a secret handshake to any passing mom. She will know what you mean, and it will make her day.
Support a mom you love. Shop small. Because you deserve better, even you, Karen.
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